Michael Sicher came up with the idea for equallywelcome after a restaurant was suggested to him for an appointment that obviously did not appear to be barrier-free from the outside. However, it had access via the guest garden and also a barrier-free toilet. An offer that you had to know about, or simply overlooked. So they do exist, the barrier-free offers that one is sometimes desperately looking for. You just have to know them and make them visible.

After Michael Sicher, a business and life coach, pioneered professional inclusion in 2010 with "CEOs on Wheels", a mentoring program for people in wheelchairs, he founded roomchooser.com in 2014. An innovative booking platform to find the best barrier-free hotel rooms for the individual accessibility requirements.

It is important to him that companies do not see accessibility as a chore, but recognize it as the key to an enormous target group and welcome everyone equally.